What’s trending globally in beauty right now

Here’s a roundup of what’s trending globally in beauty right now — the colors, salon services, and rising brands that people are buzzing about.

🎨 Color & Aesthetic Trends

Pantone & Neutrals
- Pantone’s Color of the Year 2025 is Mocha Mousse (PANTONE 17-1230), a warm rich brown evoking cocoa, chocolate, coffee… comforting tones. Pantone+1
- Earth tones overall are doing well — browns, warm tans, creamy neutral shades. Harper’s BAZAAR+2Wunderlabel+2
Hair Color Trends
- “Boho blonde”: softer blondes, visible roots, tones like honey-sandy, more relaxed style rather than polished ombrés. Vogue
- Fall 2025 sees chocolatey/caramel brunettes, golden coppers, buttery blondes, cinnamon reds, darker richer base tones. Harper’s BAZAAR
- Rich espresso / mocha browns are also trending. Who What Wear
Makeup + Nails Aesthetic Trends
- Warm pastels (peach, coral, apricot) especially in dewy textures for spring etc. Vogue
- Chrome nails / metallic finishes making a comeback (Y2K revival) in nail art. Allure
- Bold lips, but more balanced with skin-care-makeup hybrids. More glow, more texture. Harper’s BAZAAR+2https://makersrow.com/+2
Color in Branding & Packaging
- Alongside product colors, colour in packaging is leaning toward warm earthy tones and minimal / natural looks. Brands are choosing muted palettes that still feel luxurious. (Good for conveying calm, sustainability) www.sunchemical.com+2Harper’s BAZAAR+2

Advanced yet Non-Invasive Treatments
- Microneedling combined with radiofrequency (RF) for skin rejuvenation. aestheticspro.com
- Platelet-Rich Plasma (PRP) treatments for skin and hair. aestheticspro.com
- PDO thread lifts: for natural lift without surgery. aestheticspro.com
Holistic & Wellness-Infused Beauty
- Scalp treatments getting more attention (healthy scalp = healthy hair) including exfoliants, serums etc. urbanmop.com
- Hybrid treatments: combining wellness + beauty. Cryotherapy, LED light therapy, etc. urbanmop.com
Personalization & Tech in Salons
- Custom facials/skin routines in-salon. urbanmop.com+1
- LED / light therapies (red light, blue light etc.) in salon and at home. heygoldie.com+1
- Online or virtual consultations, mobile or pop-up salons. Trafft+1
Simplified Routines & Minimalism
- Fewer steps, multifunctional products. Clean formulas. Trafft+1
- Customers expect efficiency, lower downtime, less extreme/yet effective treatments. heygoldie.com+2worldclinics.net+2
Sustainability, Inclusivity & Experience
- More organic / eco-friendly salon products. Green beauty services. urbanmop.com+2McKinsey & Company+2
- Shade range diversity, inclusive marketing. https://makersrow.com/+1
- Salon experience: comfort, ambience, personalization, fewer transactional interactions. Trafft

Brands Growing Strong
- Rare Beauty (Selena Gomez): still expanding fast, especially via social media and in inclusive beauty spaces. Women’s Wear Daily+1
- K-Beauty resurgence: new brands like Anua, Biodance, Skin1004 are gaining traction globally. Vogue Business
- The Face Shop remains strong with broad international presence. Wikipedia
Consumer Demand Shifting
- More value awareness: consumers want good value, tested results, ethical sourcing. Less hype. McKinsey & Company+1
- Demand for products and brands that are cruelty-free, clean, sustainable. https://makersrow.com/+1
Fastest-Growing Markets & Regions
- Asia-Pacific remains a heavyweight in market size and growth. Precedence Research+1
- Middle East & Africa are also seeing higher growth rates, including demand for “experience-oriented” salons and retailers. visuable.co+2McKinsey & Company+2
Innovation in Formulas & Ingredients
- Biotech ingredients: exosomes, peptides, synbiotics etc coming more into mainstream skincare. Vogue
- Consumers wanting “clean” formulas: fewer irritants, more natural extracts, transparency in ingredient sourcing. www.sunchemical.com+2heygoldie.com+2

Trending local European/NL brands or what’s especially hot in Amsterdam here…