Discover the latest in hair color, styling products, indie beauty, and emerging brands at this year’s America’s Beauty Show – What’s NEXT.
Now in its 101st year, America’s Beauty Show – What’s NEXT, takes place from April 20-22, 2024, in Rosemont, IL, at the Donald E. Stephens Convention Center.
A 3-Day Ticket includes 40 hours of Continuing Education Units (CEUs), 300 classes, and a complimentary Cosmetologists Chicago (CC) membership. Additionally, 1-Day, Student, and Salon tickets are available.
The event offers runway and stage presentations throughout the exhibit floor and an opportunity to discover the latest in hair color, styling products, indie beauty, and emerging brands. Attendees can upgrade their toolkits with new shears, tools, brushes, and nail care products, plus skincare, spa, and wellness products and education for estheticians and skincare professionals.
What to See and Do at ABS
In 2024, there will be new pavilions: the International Zone for global brand discoveries; the Skincare Zone, offering education from CIDESCO USA; and the Health & Wellness Zone, intertwining wellness and beauty, sponsored by Fruitful Yield Health Foods.