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Unsurprisingly, gourmands aren’t going anywhere. “Social media commentators are predicting a move away from gourmands, but as far as sales and interest at our stores go, we certainly haven’t seen that yet,” says [Franco] Wright. What brands are doing is adapting edible-inspired scents for the hotter weather, developing perfumes “with less of the weight and warmth that makes us associate the category with fall and winter,” says Arielle Weinberg, founder of Arielle Shoshana.
— Read more in This Summer’s Fragrance Trends Bottle Up Sunshine at Allure.
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