[ad_1]
Maison Francis Kurkdjian’s flagship store closure in Nanjing’s Deji Plaza mall has become a telling metaphor for the shifting tides of niche fragrance brands in China. Once hailed as a crown jewel of LVMH’s ultra-premium fragrance portfolio, the closure (the brand maintains a presence in SKP and duty-free counters) speaks volumes about the mounting pressures brands now face in what was once a high-growth paradise.
— Read more in ‘Eau de exit’: Why Aesop, MFK are shuttering stores in China at Jing Daily.
[ad_2]
Source link
t22pnh