The crowd stayed steady but began to thin out after the last panel of the day, sponsored by Dove, in which Allure features director Dianna Mazzone and dermatologist Dr. Mona Gohara discussed the essentials of body care, including why too-hot showers are bad for you and the dangers of loofahs. “I’m Egyptian, so growing up my family was all in on loofahs,” said Dr. Gohara. “But as an Egyptian dermatologist, I have to say ixnay on the loofahs. They’re very harsh on the skin barrier.”
Upon departure, guests received gift bags with award winners from Maria Nila, PCA Skin, Peripera, The Ordinary, and many more. One attendee on the street outside struggled to get her bag over her shoulder while filming an Instagram Live. “It’s heavy as f*ck!”
On a brief break from P&G’s pop-up hair lab, an Olay representative marveled at the energy and smiles in the room: “We love seeing beauty lovers come out and interact with the products. It brings our work to life.”
Allure’s Best of Beauty: The Live Event was presented by #SmartTox. Sponsors included Amazon Beauty, Dove, Elta MD, Head & Shoulders, Herbal Essences, Maria Nila, NEOCUTIS, Nexxus, Olay, Oral B, Pantene, PCA Skin, Peripera, The Ordinary, and TRESemmé.