We Met the Next Generation of Beauty Innovators

Whitney Houston once said, “I believe the children are our future / Teach them well and…

9 Best Hydrating Hair Treatments 2025 for Thirsty Strands

Key ingredients: alpha keratin protein, fructooligosaccharides, peptides, beetroot extract, red clover flower extract | Who it’s…

How to Deal If You and Your Partner Have Mismatched Sex Drives

People often assume that having a lot of a sex in a relationship indicates that they’re…

What Low-Quality Sleep Does to Your Skin

Every single one of us at Allure takes massive pride in their skin care routine. You’d…

Sophie Thatcher Reveals How Her Iconic “Yellowjackets” Hair Came to Be

You’d think Nat’s seemingly effortless hair look would, in reality, require immense amounts of hairstyling, as…

People Are Getting More Lasers and Filler—On Their Hands

And it’s meant that more patients are seeking out the kinds of in-office treatments they’d normally…

The Professional Beauty Association Provides Supply Kits to Beauty Pros Impacted by the California Wildfires – Industry News

Grateful beauty pros impacted by the California wildfires hug volunteers passing our relief kits. …

Zoe Saldaña’s Braid Is Coquette to the Third Power — See Photos

Oh, you thought the coquette hair ribbon trend was on its way out? Pshaw. It’s never…

I’m 41, and I’ve Been Flossing Wrong My Whole Life

Taking over, she handed me a mirror and placed the waxy string in between my teeth.…

8 Best Primers for Mature Skin 2025, According to MUAs

Key ingredients: peptides, hyaluronic acid, rosehip seed oil | Who it’s for: anyone seeking a dewy…