The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
But Small Business Saturday isn’t just another day to shop—it’s a national advocacy initiative founded by American Express that’s dedicated to supporting small businesses, and helping them welcome more customers.
This annual tradition began in 2010 and has gained traction over the years. Now, consumers flock to small businesses every Thanksgiving weekend, ready to Shop Small with their holiday spending.
Salons are no exception. Clients stop by their salon on SBS to look for deals on their favorite beauty brands, purchase gift cards, and maybe even treat themselves to a few favorites.
According to a February 2023 Nilson report, 72 percent of shoppers said Small Business Saturday makes them want to shop and dine at small, independently owned retailers and restaurants all year long. And American Express has helped generate over $200 billion in reported sales.*
A Supportive Partner
This year, on the 15th Small Business Saturday, tap into tips, tools, and free marketing assets designed to help fuel your growth journey from the Shop Small Resource Hub. While seasonal retail revenue is a welcome profit boost during the holiday season, planning and preparing for it can be overwhelming.
American Express recognizes busy owners need extra support and has created a Business Savings Suite, where salon owners can save on a collection of services curated by American Express to help your business and improve your marketing, with more than $4,500 in savings on business services.
On the Shop Small Resource Hub, owners can access all sorts of tools like ready-to-use social posts and printable posters to connect with your customers online or in-salon this holiday season and all year round, or free signs and supplies that can be place in your salon and at your register.
This holiday season, take advantage of all American Express has to offer and maximize your salon’s potential for growth.
**This spend statistic is an aggregate of the average spend as reported by consumers who shopped small on Small Business Saturday in surveys commissioned by American Express reporting spend habits on Small Business Saturday since 2012. It does not reflect actual receipts, sales or American Express Card Member spending data. Each such survey was conducted online among a nationally representative sample of U.S. adults. The data was projected from the samples based on then- current U.S. Census estimates of the U.S. adult population (18+).
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Originally posted on Salon Today