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Sales of fragrance — the surprise hero category for beauty since the coronavirus pandemic began — are definitely showing signs of softening. But by how much is the question.
A raft of companies’ recent first-quarter 2025 earnings are giving a clue, as consumer confidence wanes and purse-strings tighten amid today’s fraught geopolitical and social scene. That is being buffeted by trade wars, military wars and rollercoaster-like stock markets, among other quickly changing, negative phenomena.
— Read more in Fragrance Sales Are Softening — but by How Much? at Women’s Wear Daily.
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