Southeast Asia is experiencing rapid growth of the Internet, digital, social media and mobile activities. With more than 400 million Internet users in and double-digit growth in most segments and most countries of the region, the digital sector is booming and attracting a lot of interests.
Key figures for ASEAN-6 countries, the 6 largest economies of Southeast Asia
To recapitulate the numbers for the 6 largest countries in one glance, here is a summary of the numbers gathered for ASEAN-6 countries, with the total population, Internet users, social media users, mobile connections and mobile social users for Indonesia, Thailand, Malaysia, Singapore, the Philippines, and Vietnam.
Embed code
!["ASEAN-6]("https://aseanup.com/wp-content/uploads/2018/02/ASEAN6-digital-population-2019.jpg")
Highlights of the Southeast Asian digital landscape 2019
Taken as a single bloc, Southeast Asia regroups a large population of digital users that take it to levels where it can stand the comparison with the leading global markets (US, EU, China…) for all digital activities: Internet, social media, mobile and mobile social.
But it is the region’s growth numbers that are even more impressive, with high double-digit growth in all segments. This growth has primarily been enabled in 2019 through the expansion of technological infrastructures that support Internet and mobile connections in Southeast Asia:
- Internet penetration: 65%
- Social media penetration: 63%
- Mobile connectivity: 132%
Such growth should continue on a similar trend for more years to come. The large and growing digital population should help sustain digital business expansion and keep on attracting more and more businesses online, connecting more potential customers and enhancing the fast-growing Southeast Asia’s e-commerce sector.
Digital, Social and Mobile in Southeast Asia, January 2019
To give you more perspectives and details on each of the main Southeast Asian countries, here are slideshows that summarize digital data for Indonesia, Thailand, Malaysia, Singapore, the Philippines, and Vietnam.
Digital in Indonesia 2019
Digital in Thailand 2019
Digital in Malaysia 2019
Digital in Singapore 2019
Digital in the Philippines 2019
Digital in Vietnam 2019
For more information on the other ASEAN markets, check the following slideshows:
Presentations from January 2019 by Hootsuite and We Are Social Singapore