The 2024 Allure Best of Beauty-Winning Clean Beauty Products Are Here


Tester Feedback: “Using this rinse wipes the slate—I mean, your scalp—clean, no matter how much gunk or dry shampoo has built up between washes,” says Mazzone Singh. “It makes my hair noticeably softer and leaves my scalp feeling fresh but not stripped.”

Best Clean Makeup Products

CoverGirl Lash Blast Cleantopia Mascara

Best Clean Makeup

CoverGirl Lash Blast Cleantopia Mascara

Content director Kara McGrath swipes on a coat of the CoverGirl Lash Blast Cleantopia Mascara.

Why It Won: The cellulose plant fibers in CoverGirl Lash Blast Cleantopia Mascara won’t leave lashes to wilt; the vegan formula is all about lasting volume. Aloe extract and maracuja oil condition as the soft, hourglass brush wraps rich, lengthening color around each eyelash, staying put and refusing to flake or smudge.

Tester Feedback: “I love the brush on this mascara wand,” says Morley. “It made my lashes so long and full.”

Haus Labs by Lady Gaga Triclone Skin Tech Hydrating + Depuffing Concealer

Best Clean Makeup

Haus Labs by Lady Gaga Triclone Skin Tech Hydrating + Depuffing Concealer

Why It Won: Formulated to perform like skin care and look like skin, Haus Labs by Lady Gaga Triclone Skin Tech Hydrating + Depuffing Concealer goes beyond concealing and brightening. With the help of thoughtful ingredients like arnica, hyaluronic acid, niacinamide, and caffeine, it also seriously hydrates and de-puffs.

Tester Feedback: “This buildable concealer blends nicely and covers my undereye dark circles,” says senior director of business Eilish Morley. “It has a nice consistency, too—so silky, and never settles into fine lines by the end of the day.”

Tower 28 SunnyDays Tinted SPF 30

Best Clean Makeup

Tower 28 SunnyDays Tinted SPF 30

Why It Won: This foundation-sunscreen hybrid, available in 17 impressively diverse shades, doesn’t compromise on either identity. Tower 28 SunnyDays Tinted SPF 30’s broad-spectrum SPF 30 protection is provided by sensitive-skin-friendly zinc oxide, which is made undetectable by natural-looking complexion coverage that camouflages redness but lets freckles peek through.

Tester Feedback: “It provides lightweight, breathable coverage—just enough to conceal redness and stubborn dark spots—and is easily buildable for any areas that need some extra love,” says Han.

Saie Glowy Super Gel Illuminating Primer

Best Clean Makeup

Saie Glowy Super Gel Illuminating Primer

Why It Won: Saie Glowy Super Gel Illuminating Primer will easily become one of the most versatile products in your makeup bag. Available in three luminous shades, it can be applied almost anywhere you have skin at almost any step in your routine. It serves as a stunning highlighter atop makeup, but we especially love it all over the face as a primer that subtly glows through foundation.



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