Thailand is often referred to as a digital center of Southeast Asia, regrouping many local and foreign bloggers relating their activities online. The following Top 50 blogs from Thailand gathers the most popular blogs from thought-leaders based in Thailand, both in Thai for the local market and English for the international one.
Just like for broader business in Thailand, the Thai digital users must primarily be engaged in Thai language to reach large audiences. Contrary to other countries of the region, it is therefore no surprise that many of the best blogs are published in Thai. However, Thailand is also the country of adoption for many foreign expats who engage in blogging and digital activities, so many of the most popular blogs are written in English.
Whatever the language, since Thailand is a very touristic country, the importance of travel blogs is more marked than in other countries of Southeast Asia. Though several local blogs do succeed very well, especially from Thai pretties leveraging massive social media communities, the travel theme in and out of Thailand is a popular one both for local and foreign bloggers.
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List of the Top 50 blogs from Thailand
After carefully combing more than 130 blogs from various themes and industries with the method detailed below, here are the results of the most popular blogs from Thailand. They are primarily blogs from single authors, but sometimes do have multiple ones.
Whether in Thai or English, or both, they collect personal opinions and/or tips for a unique or multiple themes, with a niche focus or targeted to mass audiences. The obvious dichotomy is that blogs in Thai are almost entirely targeted to Thai people, while those in English aim at other markets and sometimes the local English-speaking community too.
Each blog’s main themes have been added to make the list more user-friendly and help you learn about blogs that correspond to your interests… or the product or service you might want these influencers to talk about.
Note that this post is part of a series on top blogs in Southeast Asia:
1. Migrationology
Themes: travel, food – Note: Mark Wiens, the author of Migrationology, is also an author of the Thai food guide “Eating Thai Food”
Facebook: migrationology
Twitter: migrationology
Instagram: migrationology
Youtube: migrationology
Estimated monthly traffic: 824,000
Total social media community: 2,137,400 !!
2. Licktga
Themes: beauty, lifestyle – Note: blog written in Thai
Facebook: Licktga
Twitter: licktga
Instagram: licktga
Youtube: licktga
Estimated monthly traffic: 250,000
Total social media community: 1,220,000 !
3. 2 Madames
Themes: family, lifestyle, travel – Note: blog written in Thai
Facebook: 2Madames
Instagram: 2madames
Youtube: 2madames
Estimated monthly traffic: 180,000
Total social media community: 1,281,300 !
4. Fah Sarika
Themes: beauty, makeup, lifestyle – Note: blog written in Thai
Facebook: fahofficial
Instagram: fahsarika
Youtube: faharisara
Estimated monthly traffic: 79,000
Total social media community: 1,089,000 !
5. Phuket 101
Themes: travel, leisure
Facebook: phuket101
Twitter: willythuan
Instagram: willythuan
Estimated monthly traffic: 294,000
Total social media community: 593,300
6. Thumbsup
Themes: tech, business – Note: blog written in Thai, some older posts in English
Facebook: thumbsupth
Twitter: thumbsupTH
Estimated monthly traffic: 395,000
Total social media community: 208,400
7. Feonalita
Themes: beauty, fashion, lifestyle – Note: blog written in Thai
Facebook: feonalitafanpage
Twitter: feonalita
Instagram: feonalita
Youtube: feonalita
Estimated monthly traffic: 51,000
Total social media community: 882,000
8. Ice Paddie
Themes: beauty, makeup, lifestyle – Note: primarily a vlog in Thai
Facebook: icepadie
Instagram: icepadie
Youtube: icepadie
Estimated monthly traffic: 114,000
Total social media community: 687,000
9. I roam alone
Themes: travel – Note: blog written in Thai
Facebook: IRoamAlone
Instagram: iroamalone
Youtube: mint Iroamalone
Estimated monthly traffic: N/A
Total social media community: 643,900
10. Wonderpeach
Themes: beauty, lifestyle, travel – Note: blog written in Thai
Facebook: wonderpeach
Instagram: wonderpeach
Youtube: wonderpeach
Estimated monthly traffic: 73,000
Total social media community: 472,400
11. Love Pattaya Thailand
Themes: travel, leisure
Facebook: LovePattayaThailand1
Twitter: LovePattayaInfo
Instagram: love_pattaya_thailand
Youtube: lovepattayathailand
Estimated monthly traffic: 242,000
Total social media community: 110,600
12. Ajarn
Themes: teaching, learning
Facebook: AjarnDotCom
Twitter: AjarnCom
Estimated monthly traffic: 250,000
Total social media community: 15,300
13. Tieland to Thailand
Themes: travel, lifestyle
Facebook: tielandtothailand
Twitter: TielandThailand
Instagram: tielandtothailand
Estimated monthly traffic: 152,000
Total social media community: 145,600
14. She Simmers
Themes: food, cooking
Facebook: shesimmers
Twitter: shesimmers
Instagram: shesimmers
Estimated monthly traffic: 185,000
Total social media community: 21,100
15. OnnBaby
Themes: beauty, lifestyle – Note: blog written in Thai
Facebook: onnbaby
Instagram: onnbaby
Youtube: onnbaby
Estimated monthly traffic: 91,000
Total social media community: 153,500
16. The Walking Backpack
Themes: travel – Note: blog written in Thai
Facebook: TheWalkingBackpack
Instagram: punpuapipat
Youtube: fasgfuew123
Estimated monthly traffic: N/A
Total social media community: 313,400
17. Where do we go
Themes: travel, lifestyle – Note: blog written in Thai
Facebook: incaseyouwonderwdwg
Instagram: w.d.w.g
Estimated monthly traffic: N/A
Total social media community: 298,200
18. Richard Barrow in Thailand
Themes: travel, tech, entertainment, news – Note: Richard Barrow is also the author of other guides and news websites, such as Thai Travel News & Events and Thailand Festivals.
Facebook: richardbarrowthailand
Twitter: RichardBarrow
Instagram: richardbarrow
Estimated monthly traffic: 51,000
Total social media community: 193,500
19. The Thailand Life
Themes: expat life, learning, travel
Facebook: ThaiLifeOfficial
Twitter: thethailandlife
Estimated monthly traffic: 137,000
Total social media community: 10,700
20. Dailydelicious Thai
Themes: food, cooking – Note: blog written in Thai
Facebook: Dailydeliciousblog
Youtube: dailydelicious
Estimated monthly traffic: 50,000
Total social media community: 187,000
21. Jane Soraya
Themes: beauty, fashion, lifestyle – Note: blog written in Thai
Facebook: Janemakeupartist
Instagram: janesoraya
Youtube: janemakeupartist
Estimated monthly traffic: N/A
Total social media community: 280,900
22. Chill Journey
Themes: travel, lifestyle – Note: blog written in Thai
Facebook: ChillJourney
Instagram: ChillJourneyTH
Estimated monthly traffic: N/A
Total social media community: 264,700
23. Hash Corner
Themes: travel, lifestyle – Note: blog written in Thai
Facebook: hashcorner
Instagram: hashcorner
Estimated monthly traffic: 77,000
Total social media community: 95,600
24. Jamie’s Phuket
Themes: travel, leisure
Facebook: PhuketBlog
Twitter: jamiemonk
Instagram: phuketblog
Estimated monthly traffic: 70,000
Total social media community: 100,100
25. Evefee
Themes: beauty, lifestyle – Note: blog written in Thai
Facebook: EvefeeBlog
Instagram: _evefee_
Youtube: EvefeeBeautyBox
Estimated monthly traffic: N/A
Total social media community: 239,000
26. Live less ordinary
Themes: travel, lifestyle
Facebook: LiveLessOrdinary
Twitter: lessordinaryco
Instagram: livelessordinary
Estimated monthly traffic: 107,000
Total social media community: 19,600
27. Learn Thai with Mod
Themes: learning Thai, Thai culture
Facebook: learnthaiwithmod
Twitter: thaiwithmod
Instagram: thaiwithMod
Estimated monthly traffic: 86,000
Total social media community: 60,800
28. Go!Graph
Themes: travel – Note: blog written in Thai
Facebook: GoGraph
Instagram: gograph
Estimated monthly traffic: N/A
Total social media community: 206,700
29. JohnnyFD
Themes: digital business, money, lifestyle
Facebook: JohnnyFDK
Twitter: JohnnyFDK
Youtube: JohnnyJ3N
Estimated monthly traffic: 92,000
Total social media community: 19,900
30. Me.MeLissa
Themes: beauty, lifestyle – Note: blog written in Thai
Facebook: MeMelissaMakeupLover
Instagram: memelissa
Youtube: shetect
Estimated monthly traffic: N/A
Total social media community: 198,200
31. Thaizer
Themes: travel
Facebook: ThaizerThailand
Twitter: Thaizer
Estimated monthly traffic: 93,000
Total social media community: 6,600
32. High on Dreams
Themes: travel – Note: blog written in Thai
Facebook: highondreams
Instagram: highondreams
Estimated monthly traffic: N/A
Total social media community: 186,800
33. I am Wannee
Themes: travel, lifestyle
Facebook: IAmWannee
Estimated monthly traffic: 92,000
Total social media community: <1,000
34. 9mot
Themes: travel – Note: blog written in Thai
Facebook: 9MotPhotography
Instagram: 9mot
Estimated monthly traffic: 59,000
Total social media community: 61,900
35. World wants wandering
Themes: travel, lifestyle – Note: blog written in Thai
Facebook: Worldwantswandering
Instagram: worldwantswandering
Estimated monthly traffic: 11,000
Total social media community: 155,300
36. Scratch da world
Themes: travel, lifestyle – Note: blog written in Thai
Facebook: scratchdaworld
Instagram: scratch.da.world
Estimated monthly traffic: N/A
Total social media community: 163,400
37. Thai Food and Travel
Themes: food, travel – Note: blog written in Thai
Facebook: thaifoodandtravel
Estimated monthly traffic: 74,000
Total social media community: 4,600
38. Thailand Tatler
Themes: fashion, travel, lifestyle
Facebook: ThailandTatler
Twitter: thailandtatler
Instagram: thailandtatler
Estimated monthly traffic: 31,000
Total social media community: 65,700
39. Tyffvathu
Themes: beauty, lifestyle – Note: blog written in Thai
Facebook: tyffvathu
Instagram: tyffvathu.p
Youtube: Tyffvathu
Estimated monthly traffic: N/A
Total social media community: 107,700
40. Cultured Creatures
Themes: travel, culture – Note: blog written in Thai
Facebook: CulturedCreaturesBKK
Instagram: culturedcreatures
Estimated monthly traffic: N/A
Total social media community: 95,000
41. Thaifoodmaster
Themes: food, cooking – Note: bilingual blog English / Thai
Facebook: Thaifoodmaster
Instagram: hanuman.aspler
Estimated monthly traffic: N/A
Total social media community: 71,900
42. Trip and Teach
Themes: travel, teaching – Note: mixed language blog English / Thai
Facebook: tripandteach
Instagram: tripandteach
Estimated monthly traffic: N/A
Total social media community: 44,200
43. Luxury Society Asia
Themes: lifestyle, travel, health
Facebook: LuxurySocietyAsia
Twitter: LuxurySociety1
Estimated monthly traffic: N/A
Total social media community: 42,100
44. Manao Soda
Themes: lifestyle, travel
Instagram: anitabye
Estimated monthly traffic: N/A
Total social media community: 39,000
45. Paper Planes
Themes: travel
Facebook: paperplanesblog
Twitter: alana_morgan
Instagram: paperplanesblog
Estimated monthly traffic: N/A
Total social media community: 37,100
46. My-Thai.org
Themes: lifestyle, travel
Facebook: MyThai.org
Twitter: mythaiorg
Instagram: mythaiorg
Estimated monthly traffic: N/A
Total social media community: 31,900
47. Fallen for Adventure
Themes: travel – Note: blog written in Thai
Facebook: FallenForAdventure
Instagram: prangvadee
Estimated monthly traffic: N/A
Total social media community: 31,300
48. Sirinya’s Thailand
Themes: culture
Facebook: sirinyasthailandblog
Estimated monthly traffic: N/A
Total social media community: 28,400
49. Mamo
Themes: illustration, fashion, lifestyle – Note: mixed language blog English / Thai
Facebook: mamolism
Twitter: mamolism
Instagram: mamolism
Estimated monthly traffic: N/A
Total social media community: 27,500
50. Ohhappybear
Themes: travel, food – Note: blog posts both in English / Thai
Facebook: ohhappybear
Instagram: ohhappybear
Estimated monthly traffic: N/A
Total social media community: 22,100
Top bloggers from Thailand on Twitter
So that is the complete top 50 blogs from Thailand. To help you stay informed on their activities, we created a Twitter list to regroup their Twitter profiles (when available) together with some other top bloggers from Thailand active on Twitter.
You can check what they are up to and follow the whole list to keep in touch with them all at once. Of course, don’t forget to follow @ASEANUP too! 🙂
Thailand’s top blogs selection criteria
Though the highest ranking blogs and websites in many “top” lists are often legitimate, when a single tool is used to rank these websites the middle and lower ranking ones are often not the most relevant, because of the inherent characteristics of the tool used. That’s why the previous list has been created by carefully selecting the 50 most influential blogs from Thailand through a combination of well-established tools for digital marketing.
Note that a few popular blogs from Thailand have been left out because of inappropriate contents.
Domain authority and estimated monthly traffic
First, a shortlist of 130 blogs with recent updates was created by screening 250+ of the most prominent blogs in English and Thai through MOZ’s Domain Authority and SimilarWeb’s monthly estimated traffic as of February 2018.
Only blogs with high domain authority or estimated traffic were generally kept, but several blogs, especially in Thai, do not have a reliable Domain Authority or traffic estimation (probably due to limitation of language comprehension by their algorithms), so these results were mitigated with the total social media community.
Total social media community
The social media community on Facebook, Instagram, Twitter of each blog in the shortlist was recorded when they were above 1,000 followers, and Youtube when it was above 5,000 followers. These communities were added to create a “total social media community” for each blog and indicate the general popularity of the blog/blogger on social media.
This was important to rank blogs the middle and end of the list, as their estimated traffic score were often unavailable, even though they often gather large online communities of tens of thousands.
Final ranking
Finally by combining SimilarWeb’s estimated monthly traffic (weighed 2) and the total social media community (weighed 1) for each blog, the shortlist was ordered from the most to least influential. The top 50 blogs obtained through these aggregated criteria were finally retained to ensure the most relevant references and measure blogs through their relative influence in one useful list.
What do you think about our top blogs from Thailand? Was this list useful to you? Did we miss any influential blog? Leave your comments below!