8 Best Floral Perfumes in 2025, Tested & Reviewed

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Tester feedback: “I’ll say it: If you don’t like tuberose, you’re going to hate this—which makes this a risky blind buy,” says contributing editor Deanna Pai. “However, it has a low-key spiciness that make it feel elegant and kind of sexy. If you’re down to explore more polarizing florals than your usual roses and gardenias, then it’s worth a shot.”

Key notes: tuberose, melon, camphor, white musk | Available sizes: 0.3 ounces, 1.7 ounces, 3.4 ounces

Best Earthy Floral: Khloe Kardashian XO Khloé Eau de Parfum

Khloé Kardashian

XO Khloé Eau de Parfum

Allure commerce writer Jennifer Hussein holding a bottle of the Khloe Kardashian XO Khlo Eau de Parfum

Hussein holding a bottle of the Khloe Kardashian XO Khloé Eau de Parfum

Jennifer Hussein

Why it’s worth it: Florals and earthy notes are a match made in fragrance heaven, and the Khloe Kardashian XO Khloé Eau de Parfum is a masterclass in combining an ecosystem into one stunning fragrance. The formulators enhance the subtle, powdery scent of roses by crystallizing the petals in sugar before extracting its scent, adding an ever-so-slightly sugary layer to its flowery mix of orange blossom water, sage blossoms, and lavender. Its sweetness is further heightened with hints of sugary praline and juicy peach, while a combination of moss, tonka bean, soft woods, and musk bring the fragrance back to its earthy roots.

Tester feedback: “I’m usually not one for a celebrity fragrance, but the Khloe Kardashian XO Khloé Eau de Parfum has undeniably made me rethink my stance,” says Hussein. “I love its warm, woody blend that brings in just about all that earth has to offer: juicy orange blossom water, camphorous sage, and candied rose petal are just the tip of this scent’s stacked blend.”

Key notes: crystallized rose petals, lavender, sage blossom, orange blossom water, praline, peach, moss, tonka bean, soft woods, musk | Available sizes: 3.4 ounces


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Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

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